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Compared with benchmark From the Annual Population Survey, the percentage of adults who have never smoked was around 40% between 2011 and 2015, but has increased to around 50% between 2016 and 2019, and has further increased to around 54% for 2021 and 2022, although decreased back to just over 50% for 2023 and 2024

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We previously reported that Juul US was rated as more pleasant and more likely to be recommended to other smokers than other EC products (Hajek et al

The study comprised five in-person visits, including baseline, intervention, and three test sessions given 24 h, two weeks and six weeks post-intervention (Fig